Today in my advertising class, we talked about how ads greatly influence political campaigns. This ad, Daisy, was very controversial in 1964 for the Johnson presidential campaign. It helped him win by using innocence combined with fear.
Thursday, April 22, 2010
Monday, April 19, 2010
Advertising Explosion
"...the average American consumer is already exposed to twice as much advertising per year as the average Canadian. Four times as much as the average English person. And five times as much as the average French person."
-POSITIONING, by Ries and Trout
Sunday, April 18, 2010
DVR & Advertising
I came across this Q&A in Parade magazine...
Q: I record TV shows on my DVR to watch when I have the time. Does not watching shows "live" affect their ratings?
A: "Anytime a viewer watches a television program, whether it's live or played back on a DVR, it is included in the TV ratings," Gary Holmes, a spokesman for The Nielsen Company, tell us--speaking of the select group of viewers Nielsen tracks. However, when a show is viewed matters to advertisers. "It's more valuable to them if you watch a commercial close to when it was originally aired," Holmes says.
It makes me wonder whether television advertising is going to slowly dissipate due to DVR and fast-forwarding features. It'd be a shame because (as if you couldn't tell with my recent posts..) I love watching commercials and they are definitely an effective way to get people's attention, if they watched...
Q: I record TV shows on my DVR to watch when I have the time. Does not watching shows "live" affect their ratings?
A: "Anytime a viewer watches a television program, whether it's live or played back on a DVR, it is included in the TV ratings," Gary Holmes, a spokesman for The Nielsen Company, tell us--speaking of the select group of viewers Nielsen tracks. However, when a show is viewed matters to advertisers. "It's more valuable to them if you watch a commercial close to when it was originally aired," Holmes says.
It makes me wonder whether television advertising is going to slowly dissipate due to DVR and fast-forwarding features. It'd be a shame because (as if you couldn't tell with my recent posts..) I love watching commercials and they are definitely an effective way to get people's attention, if they watched...
Saturday, April 17, 2010
Vitamin Water Campaign
This is a pretty funny campaign for Vitamin Water that is particularly relevant to most college students ;)
Thursday, April 15, 2010
Untouched Britney
In this recent article on PopEater.com, Britney Spears bravely shows her untouched Candie's photo next to the air-brushed one. I think that girls' self-esteem can be diminished if they constantly are shown perfect-looking people in advertising, magazines, etc. I love that Britney is open to showing her imperfections.
Tuesday, April 13, 2010
New Nike
Tiger Woods' new commercial just came out for Nike..so far, it has been quite controversial and people have mixed feelings on it.
It has a black and white video of just Tiger's face with a voiceover that is supposed to represent his father.
Monday, April 12, 2010
Leighton Meester
One of my favorite actresses, Gossip Girl's Leighton Meester, has recently been named the global ambassador for Herbal Essence. I betcha product placement will be place the shampoo brand into the show...
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